# Storefront

Hosted protocol endpoints (UCP and an ACP shim) for merchants without a protocol surface, execution on the merchant’s own PSP account, and reversal write-back. Planned; the reference merchant shows the shape.

Status: Planned · Updated: 2026-09-13
For: seller
Source: https://enruta.ai/docs/storefront

Storefront is the merchant-side tier above Accept: Enruta hosts the UCP endpoint and the ACP shim for you, executes on your own PSP account, writes reversals back, and produces the dispute packets and the agent-dimension reconciliation. The hosted endpoints for third-party merchants are planned; the first non-demo merchant is scheduled for November 2026.

> Status: planned. What is live today is the reference merchant, reamandrule.com, which implements the full UCP surface Storefront will host, and everything in the Accept tier. The price list line is published so nobody has to ask.

## The three merchant tiers

| Tier | What it is | Status |
|---|---|---|
| Accept | Recognize agent orders, verify the mandate, keep a record, conformance and badge, fulfillment confirmation | Live ([Accept middleware](https://enruta.ai/docs/accept-middleware)) |
| Storefront | Hosted UCP endpoint and ACP shim; execution on your own PSP account; reversal write-back; dispute packets; the merchant slice of the weekly reconciliation | Planned; first merchant November 2026 |
| Enterprise | Multiple domains and brands, custom PSP adapters, 99.9 % SLA, SSO, a dedicated sandbox | Contracts from 2027 |

## What the hosted endpoint will do

- You point `/.well-known/ucp` and `/.well-known/acp.json` at endpoints Enruta hosts; one integration answers UCP 2026-08-25, ACP 2026-04-17 and the older 2025 shape some clients still send.
- `client_reference_id` is reconciled in both directions, so the [reconciliation line](https://enruta.ai/docs/reconciliation) matches by key, not by heuristic.
- Execution runs on your own PSP account: Stripe first, then Adyen and Checkout.com (January 2027), Braintree and PayPal (2027). Enruta does not become your merchant of record and holds no funds.
- Inventory reservation stays with your PSP or your platform.

## The reference merchant

reamandrule.com is a complete UCP merchant and the shape Storefront hosts: `/.well-known/ucp` with `ucp.keys`, REST and MCP bindings, the `checkout`, `order`, `fulfillment`, `buyer_consent` and `ap2_mandate` capabilities, `ap2.merchant_authorization` on every checkout, the `enruta_card` handler, signed order webhooks, RFC 9421 request-signature verification, an admin with refund and ship actions, the [Accept middleware](https://enruta.ai/docs/accept-middleware) on its `complete` and `/mcp` routes, and the public conformance badge. It passed 17 of the 18 applicable tests of the official UCP conformance suite in September 2026.

## Price

| Line | Price | Includes |
|---|---|---|
| Storefront | $499 a month per domain | 25,000 agent orders a month, 20 dispute packets a month; $0.02 an agent order above that |
| Dispute packet | $5 each beyond the allowance | Per packet, never per outcome |
| Third-party risk signals | At cost | Passed through without mark-up |

A merchant that wants agents to check out today can already run the Accept tier on its existing UCP endpoint, or use the reference merchant’s implementation as the pattern for its own. Write to hello@enruta.ai to be in the first Storefront cohort.